Are you a ‘don’t have time to plan’ broker? Having been a manager and regional manager for two decades (yes, I really am getting that old….), I know how difficult it is to sit down and slog through writing a business plan. So, I’ve been working hard for you to make it fast easy—but accurate as a blueprint for 2011.
The ‘Spring Ahead’ Approach to Get it Done
For my business planning webinar for NAR’s Learning Library (you can look at it at the Library, where it will be archived), I created four steps to think through a business plan. What’s great about analyzing with these four steps is that you are making immediate decisions for your action plan for 2010. So, as you draw conclusions from your analysis, use a template to get those action plan ideas in place. You’re virtually done, then, with your plan.
Four Steps: Two Down, Two to Go
You “got cracking” on those first two steps to business planning that I gave you in my earlier blog. Now, let’s tackle the last two steps. Admittedly, you won’t have an in-depth plan with these steps, but, you will have thought through the most important aspects for you to get ready to tackle.
Step three: Evaluating YOU. Rate yourself in the various management areas: recruiting, selection, coaching, training, retention, staff management, etc.
What have you mastered? What do you want to improve? This becomes your personal/professional training/coaching program for next year.
Step Four: What if: Complete this sentence: ”If I did these three things next year, I would increase my productivity and profitability”:
Now, you have your ‘big rocks’ for your business plan for next year done.
Business plans: Active and Breathing, or Stuck on a Shelf?
You’re not making a business plan as a financial plan to get money from a bank. You’re not creating this wonderful, mushy visionary plan. You’re thinking about your specific situation, and then creating an action plan. You will actually put these actions into your monthly and weekly schedule, and act on them! This is the plan you will revisit at least monthly, to measure your actions and results against what you planned.
Make it an action plan and you will get into action.
P. S. Use this same approach with your agents. Provide them a format and template to analyze their last year’s business. That gives them the answers to the next year’s action plan (that spring ahead approach I mentioned).