Wow! That was unexpected. Broker Agent News re-posted an article I wrote on open houses, ”7 Rules that Turn Holding Opens into a Dependable Flow of Business” (e-mail me if you would like a copy). Thousands of Agents read it and hundreds of them sent me complimentary e-mails.
There is a crazy amount of interest in successful open houses and that makes sense because we are in a market where the pent up demand of the past few years along with some decent economic news and continued low interest rates are driving hoards of people into the market.
The keys to a successful open described in the article and its attached checklists and scripts is to engage people at the open in the conversation that leads to make an appointment with you to discuss working with you to buy a home. Stage the home as a place where, in addition to the house showing well, you are demonstrating your personality and professionalism.
Then treat the open house for what it really is, an opportunity to generate a bunch of leads in one place and in a relatively short period of time. This also means choosing opens that you know will have good traffic and not holding homes open just because the owner wants the open when you, the Agent know that there will be little or no traffic.
Bottom line: unless you abhor open houses this is a market in which well priced houses, newer on the market and relatively easy to access are worth thousands, even tens of thousands of dollars. My record is eight appointments made at one open house that turned into six sales to Buyers and one listing. See if you can beat that.