My exploration into using videoconferencing as a marketing tool for real estate has taken me down many roads. There are many products out there, including  TokBox, DimDim, and Skype.

I like Skype. It makes me feel very “international!” Some of my clients are located overseas, and Skype is their product of choice.

In class, more and more of my students tell me they are using Skype to communicate with their clients across the country, and across the world.  But, what is Skype

According to Wikipedia, Skype (pronounced /ˈskaɪp/) is a software application that allows users to make voice calls over the Internet. Calls to other users of the service and, in some countries, to free-of-charge numbers, are free, while calls to other landlines and mobile phones can be made for a fee. Additional features include instant messaging, file transfer and video conferencing.

Speaking to some of my coaching clients, here are some business uses for Skype:
• Return long distance phone calls to clients
• Check your voicemail when you are traveling
• Make business calls from areas without cell phone coverage

What makes Skype even better is that it starts out free if the person you are calling also has a Skype account.

Video calls, like Skype-to-Skype calls are free, updating your clients is free, no matter where they are in the world. All you need is a webcam and software. You can start by downloading the software: www.Skype.com/download.

If we want to be successful with today’s buyer, we need to remember what is – and always has been – at the heart of the sale: People will only buy something from someone they trust. Only the methods have changed. If you can’t meet them face to face, webcam to webcam will have to do.

Skype options:

  • Skype to Skype (free)
  • Skype to Local or Long Distance
  • Skype to International
  • Skype with iPHONE (mobile)
  • Skype with video
  • Payment options: free, pay-as-you-go, or monthly

Skype-enabled audio and video are already infiltrating business settings, with users recording their Skype conversations and adding the recordings to their blogs as podcasts.

And the ultimate – the ability to see each others’ webcam, and, if necessary, to record the call. A great software at Pamela.org will enable you to do this.